Are you a Threadie? The recently popular social media platform Threads has attracted many users, allowing them to freely express themselves and engage in countless topics, from sharing little joys in daily life and significant personal experiences to academic discussions and best weekend ideas. Various phrases like "Imagine," "JHGG," "SLDPK," etc. have emerged as the latest slang of 2024. The large number of active users also creates excellent opportunities for word-of-mouth marketing! Posts sharing recommendations for beauty products, high-quality restaurants, etc., have sprung up like mushrooms on Threads, sparking enthusiastic discussions among users and showcasing a significant potential for word-of-mouth marketing. One of the most recent highly discussed products would be the knit ribbed pants from a Japanese fast fashion brand, which are spreading like wildfire on Threads.

Word-of-mouth marketing, as the name suggests, relies on positive reviews communicated through word of mouth to attract new customers to purchase products. Potential customers often make purchase decisions on various sources, such as searching for reviews on Google or watching unboxing videos on YouTube. Naturally, the more positive reviews there are, the more customers will be attracted. In fact, according to the 5WPR 2024 Consumer Report, word of mouth and customer reviews are the top reasons that compel consumers to purchase from a brand, accounting for up to 46% and 44%, respectively. The 5Ts of word-of-mouth marketing include:

1. Talkers:

Identify the groups discussing your brand and thus establish a clear and accurate target audience group.

2. Topics:

In addition to product benefits and service quality, it is best to tie in current hot topics to increase the chances of widespread dissemination.

3. Tools:

Based on your brand's tone, choose the most suitable promotional tools. Would it be traditional marketing strategies or high social media exposure? Which social media platform best targets your audience? Should you use text, images, or videos to resonate with your target audience? These are all questions worth considering.

4. Talking parts:

Besides increasing touchpoints, brands should actively engage with customers to maintain loyalty. For example, brands can initiate appropriate challenges or host in-store events to encourage customers to participate in more brand activities and establish a solid connection with the brand.

5.Tracking:

Monitor customer feedback in comment sections across social media, forums, and online sales channels to continuously improve product quality and customer experience.

Remember not to overdo your word-of-mouth marketing campaign, or it might backfire and create a public relations disaster, which would definitely be counterproductive!