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年後延續銷售強勢之 5 大方式

Month: December 2024

年後延續銷售強勢之 5 大方式
年後延續銷售強勢之 5 大方式

2024 is coming to a close, and rewarding yourself for making it through another year is a no-brainer! After the Lunar New Year, the retail market usually enters an off-season, so how do brands keep the sales momentum going? Here are 5 strategies that could inspire and spark some ideas for you!​ 1. Retargeting Strategy​ Brands can use data to.. Read more

聖誕行銷 4 大方式
聖誕行銷 4 大方式

Christmas is just a week away! To all the deadline fighters, this is your reminder to grab your gifts while you still can! The holiday season is the golden period for shopping, and here are 4 popular marketing strategies: 1. Advent Calendar The ultimate favorite among ladies has to be dreamy advent calendars! Major perfume and beauty brands release exclusive,.. Read more

Programmatic Ads vs Digital Ads︰5 大優勢對決
Programmatic Ads vs Digital Ads︰5 大優勢對決

Programmatic Ads and Traditional Digital Ads each have their strengths and are suitable for different scenarios. Here’s a comparison of their advantages across 5 key aspects to help brands choose the most suitable advertising strategy. 1. Operations Programmatic Ads: With automated purchasing platforms (e.g., DSP), programmatic advertising enables fast and efficient ad procurement, significantly saving time and labor costs. Digital.. Read more

2025 年付費媒體廣告趨勢預測
2025 年付費媒體廣告趨勢預測

As Hong Kong’s advertising market continued to innovate through the second half of 2024, several large-scale campaigns successfully captured the public’s attention. Looking ahead to 2025, the evolution of creative advertising is set to boost brand market share further. Here are 4 key trends and examples to help you gain a competitive edge in the new year! 1. AI-Enhanced Precision.. Read more