The Year of the Snake is approaching! After the wave of Christmas packaging, brands are now shifting gears to embrace the Lunar New Year spirit. Let’s explore the festive, limited-edition creations from various industry leaders and get inspired by their New Year visual designs!

1. Classic Red and Gold Palette

Even in 2025, traditional red and gold remain the go-to lucky colors. Brands are incorporating these colors with modern twists. For instance, Dyson, the leading electronics brand, launched a velvet red edition of its hairdryer and straightener in China and Taiwan. The matte deep red paired with soft gold creates a festive yet sophisticated palette that aligns perfectly with the brand’s premium positioning.

2. Zodiac-Themed Designs

Dynamic snake motifs paired with auspicious gold are a staple for the Lunar New Year! Lush, the bath product brand, recently released a 2025 Year of the Snake collection. A cute golden snake transforms into a bath bomb, inviting you to soak in a tub of gold. It gives off a chill yet symbolic vibe, promising good fortune for the year ahead!

3. Blessing-Inspired Elements

If zodiac motifs aren’t your style, incorporating traditional blessings into packaging is another popular approach! For example, Eaton Hotel’s Lunar New Year pastry gift box features blooming golden flowers, symbolizing wealth and prosperity. Meanwhile, renowned Chinese restaurants such as Cuisine Cuisine and Tsui Hang Village offer gift sets adorned with fish patterns, signifying abundance and success. These thoughtful designs convey heartfelt wishes to gift recipients!

By infusing modern elements into traditional Lunar New Year visuals, brands can celebrate heritage while staying trendy and relatable, leaving a lasting impression on customers!