Instagram has stood the test of time and remains popular despite the rise of other social media platforms, proving that people still rely heavily on it. Given the importance of Instagram, it is crucial for brands to stay up-to-date with the platform's new features to capture more traffic and increase engagement with their followers. Are you familiar with the latest Instagram hacks for Q4 2024?

1. Leverage the Broadcast Channel Feature

You have probably seen celebrities creating Broadcast Channels with tens of thousands of fans joining. Creator accounts can set up these channels to interact directly with their most loyal followers. At first, creators could only send texts, links, and recordings on Broadcast Channel. Now it includes new functions such as polls and Q&A. For followers, they no longer could only respond with emojis but also with votes and text responses. From the introduction of new functions, it is expected that Instagram will continue to develop the Broadcast Channel feature in more refined details in the future. Although this feature has not yet been available to all users, it is definitely worth exploring as it offers more direct and high-quality interaction, even if the reach may be smaller than regular posts or stories.

2. Create More Reels & Pin High-Performing Posts

Since the launch of Reels, anyone managing social media has likely felt the virality of this feature – Reels has become one of the 5 main tabs on the app interface, and most of the recommended content on the Explore tab is now in reel format. Undoubtedly, both the algorithm and audience preferences now favor short videos over traditional images or text. If your video is lucky to go viral, make sure to pin it to your profile so that new visitors can easily discover your top content, increasing the chance of turning them into your new followers.

3. Use Instagram Music

Initially available only in specific regions and in Stories, Instagram Music has been available for posts for some time. Recently (as of early October), it has also finally been available in Notes! Whether local hits or international chart-toppers, adding relevant music to your posts can attract more attention to your content, especially those who are fans of the featured songs.

4. Add Precise Keywords to Your Profile

In creator accounts, you can select your account category (e.g., fashion, digital creator, restaurant, retail, etc.), making it easier for new visitors to understand your focus instantly. You should also include relevant keywords and hashtags in your bio to improve exposure and help people quickly grasp the idea of your account's content.

Doo Digital Plus offers professional digital marketing consulting services, including social media management, photography and video production. Need help in helping your new brand stand out in the social media landscape? Contact us today!