Search Engine Optimization (SEO) is a battleground in digital marketing. Many clients believe that quantity trumps quality, thinking that more content will give them a head start. However, SEO involves complex algorithms, and without doubt, quality is just as crucial as quantity.
Everyone wants their website to rank higher in search engine results. Here are 3 simple steps to get started:
1. Quality Content
2. Precise Solutions
3. SEO-friendly Content
1. Quality Content
What defines a great online article? Start by asking yourself these questions: Who is your target audience? What are your customers' common pain points? How can you help solve their problems?With clear answers, you can create a series of blogs tailored to your target audience, promoting your services to them. Articles aimed at customers need to be well-analyzed and insightful. Valuable content attracts new customers and brings meaningful traffic to your website.
2. Precise Solutions
How do you write valuable content? You need to spend time researching common issues the clients encounter, their true needs for the service, and considerations when using the service, etc. Detailed content will catch customers' attention and might even be shared within the industry. Besides, having excellent content, the length of your blog posts also matters. According to a HubSpot study in 2021, the ideal blog post length is between 2,100 and 2,400 words. Despite the preference for short videos on social media in recent years, statistics show that customers who are genuinely interested in understanding your business and seeking expertise prefer reading in-depth blogs. By recognizing this key point, your website can gain more high-quality organic traffic, enhancing your brand's credibility and improving your search engine ranking.3. SEO-friendly Content
Unfortunately, word of mouth alone would not propel you to the top of search engine results. In this age of “Just Google it," attracting clicks from general visitors is crucial as well. So, when preparing lengthy articles, maintain high content quality and remember to insert appropriate keywords! To use your website's content to attract potential customers and drive them to purchase your products, you must accurately capture the keywords potential customers will use. For instance, if you want to promote a compact powder, you can write an article on "Top 10 Compact Powders of 2024" targeting the keyword "compact powder for Hong Kong summer", providing valuable information like product features and analysis. This increases the chances of potential customers learning about your brand. Including useful links and attracting shares from other websites would be even better. Effective search result ranking strategies also have specific requirements for keyword frequency. The exact keyword "compact powder for Hong Kong summer" should appear in the title and 1-2 times per 500 words of the content, with variations like "summer compact powder" appearing 1-2 times as well. However, avoid overusing keywords to prevent search engines from flagging your content as spam!By mastering these 3 key points: maintaining high-quality content, offering precise solutions for customers, and skillfully writing SEO-friendly content, you don't need to blindly produce a large volume of articles. Over time, your brand will rank high in search results! Doo Digital Plus offers professional digital marketing consulting services such as keyword ranking and website content optimization, maximizing your brand exposure and return on investment in search engine results. Need help from SEO experts? Contact us now!
