Canva is the go-to tool for most digital marketing professionals besides designers. The 2024 Droptober update brings a host of AI-driven enhancements for image creation, video editing, and even everyday reporting, making work faster and easier! Let us take a look at some key updates related to digital marketing:
1. AI Image Generation: Dream Lab
The new Dream Lab image generator uses Leonardo.AI technology to turn simple text prompts into highly realistic visuals, ideal for all creative design needs. With multiple preset styles and scenes, users can upload style references to further personalize AI-generated images, ensuring brand consistency. Dream Lab also supports 3D rendering, allowing users to quickly create professional images and models, boosting design efficiency.
2. Automatic Subtitles: Captions Feature
The new Captions feature allows users to generate captions automatically, with options to adjust and animate with customized styles according to brand needs, ensuring consistent corporate style. While support for Chinese captions is unconfirmed, Canva has made it easier by handling English captions, lightening part of the workload!
3. Key Summarization & AI Writing Aid: Enhanced Magic Write
Magic Write can turn brainstormed visuals into summarized text, and provide elaborate content by analyzing the existing text with OpenAI. It also introduces “More Like This” and “This, but” commands, allowing users to refine the tone, length, and other details further, perfect for content creators aiming to write ideal copy with ease.
4. Real-Time Voting & Interactive Reporting Charts: Enhanced Visual Suite
Team collaboration just got easier! Canva now displays real-time results for team polls and quiz features. New chart types like Area Charts, Radar Charts, Hierarchy Charts, and Statistical Charts make data presentation more precise. Hovering over charts reveals detailed data, making reporting more straightforward and engaging!
5. Instant Mockup Creation: Custom Mockups
Creating mockups used to involve spending time finding the right template, but now you just need to use the Mockup feature! Drag images—whether app screens, book covers, or postcard designs—into the respective frame templates (phone, tablet, book pages, etc.), and the mockup is done in seconds!
6. Easy Reels & Stories Creation: Expanded Photo & Media Resources
Canva, in collaboration with Artlist Premium Video Library and Pocstock, has added 150,000+ templates, stock photos, and videos, providing the latest and most diverse creative resources to meet design needs across industries. Popular music resources are expanding to 500,000+ tracks, with new music-synced text templates perfect for travel vlogs or high-engagement shorts—there is something for everyone!
