Have you ever noticed that when you see certain colors or graphics, you immediately associate them with a particular brand? A distinctive brand style can leave a strong, lasting impression on customers. Marketing materials that align with the brand logo create a cohesive look and feel, positively contributing to building a strong brand image. Let's take a look at the 7 tips of visual design!  

1. Color

Color is the most direct element that leaves an impression on readers. Use no more than 5 colors in a single layout to avoid an overly busy and distracting appearance that makes the content difficult to read.  

2. Font Style

Fonts should not only be aesthetically pleasing and align with the brand's overall style, but most importantly, they must maintain clarity and readability to avoid controversy.  

3. Emphasis

Do not overuse emphasis elements – use them only to highlight key points and critical information.  

4. Layout

Content should be presented in a logical and structured manner to facilitate reader comprehension. Additionally, aligning the elements in the layout helps maintain a consistent style and improve readability.  

5. Blank Space & Content Ratio

If a layout contains too much information, the message may not be effectively conveyed, and a lack of coherence may occur. Appropriate use of blank space helps the key points stand out and present the message more clearly. Moreover, ensure that all text and image sizes are appropriate and proportional to their logic and importance, to avoid misunderstandings during reading.  

6. Illustrations & Icons

Illustrations should help convey the key points and be consistent with the brand colors and themes. The purpose of using icons is to help readers get the gist, so the design should be simple, easy to understand, and universal.  

7. Simplicity

Even a simple design can convey a powerful message. It is recommended to avoid unnecessary design elements, such as 3D charts, decorative illustrations, or other irrelevant components, to avoid confusing the reader's focus. If multiple data items need to be presented, it is advised to organize them into a single chart for the reader to comprehend at a glance.