According to Statista, the global daily average time spent on social media is approximately 143 minutes (about 2.4 hours) in 2024. The simplest way to quickly get on the big stage of the social media world is to run ads on various social platforms. Master the following 6 steps, and you will easily excel in any platform!

1. Set an Advertising Budget

The simplest and most direct way of advertising budgeting is to set a daily spending limit for each post. In addition to paying to get more post impressions and reach, you can also run some giveaway campaigns to encourage more readers to like, comment, and share, so as to get higher engagement rates. Remember to factor the cost of the prizes into the budget too!

2. Determine the Advertising Objective

Do you want more people to know your brand story or your products? Creating photos and videos with wow factors as a storyteller will be more effective in raising brand awareness to the public. But if you want to highlight the product features, you can consider unboxing videos that allow the audience to directly experience the product's advantages and appeal.

3. Decide on the Ad Format

In addition to whether the ad content can resonate with the audience, the advertising method is to be adjusted on different social platforms. For example, video format is adopted on Instagram and TikTok, while articles are more popular among Threads and LinkedIn users.

4. Create Advertising Content

Compelling copy paired with impactful images or videos can drastically boost the effectiveness of your ads! In the early stage of account growth, you can try different approaches to find the best fit for your brand.

5. Measure Ad Performance

Compare the Return on Ad Spend (ROAS) of different ads to determine which ad style to adopt. Divide the revenue of each ad by the ad spend, the higher the ROAS, the better the performance – it helps clarify the content that your audience likes, providing valuable insights for future ad planning.

6. Continuously Improve the Ads

After establishing a style, you can further confirm each detail – prepare similar images or copies to conduct A/B testing. Just keep one variable, such as the color of the image or the tone of the copy, and see which ad performs better, gathering solid evidence for adjusting future ad details.