2024 is coming to a close, and rewarding yourself for making it through another year is a no-brainer! After the Lunar New Year, the retail market usually enters an off-season, so how do brands keep the sales momentum going? Here are 5 strategies that could inspire and spark some ideas for you!
1. Retargeting Strategy
Brands can use data to target customers who browsed or purchased products during the holiday season with retargeting ads. Dynamic Product Ads (DPA) can also recommend related or upgraded products, helping to increase conversions.
2. Personalized Email Marketing (eDM)
Brands can send personalized eDMs based on different customer segments, such as offering exclusive discounts or editor's picks collections. By utilizing purchase history, brands can recommend relevant products and even offer repurchase incentives to encourage repeat sales.
3. Member-exclusive Promotions
Brands can leverage existing membership programs to promote exclusive offers, such as doubling reward points for holiday shoppers or providing member-only gifts and rewards. They can also organize events like VIP Days to encourage repeat purchases.
4. Pre-planning for Future Holiday Campaigns
Brands can plan upcoming holiday marketing campaigns, such as Valentine's Day, White Day, Easter, etc., and offer early bird discounts. This allows customers to purchase before the holiday and thus boosts sales. Holiday elements can also be utilized to attract a wider customer base by offering gifts, themed packaging, and product bundles like "For Him" and "For Her."
5. Data Analysis and Continuous Improvement
After running various campaigns and promotions, it is undoubtedly crucial to use the insights gained to enhance the customer experience in the future. Brands can identify high-performing sales channels and analyze the factors contributing to successful campaigns—audience segments, creative execution, and more. By diving deep into data analysis, brands can identify their strengths and refine their future marketing efforts.
