Christmas is just a week away! To all the deadline fighters, this is your reminder to grab your gifts while you still can! The holiday season is the golden period for shopping, and here are 4 popular marketing strategies:

1. Advent Calendar

The ultimate favorite among ladies has to be dreamy advent calendars! Major perfume and beauty brands release exclusive, beautifully designed advent calendars every Christmas. These limited editions fly off the shelves as fans rush to purchase them, enjoying the thrill of unwrapping a gift every day for an entire month—offering incredible value for money! For brands, advent calendars are meticulously curated, often including at least a dozen products. Their limited availability and high price points significantly boost sales volume and the average transaction value (ATV).

2. Gift Sets

If advent calendars feel too extravagant or overwhelming to you, many brands offer charming gift sets instead. These sets feature festive packaging, carefully picked hero products, and customer favorites, available in original or mini travel sizes. Perfect for both gifting and personal use! For brands, including smaller-sized items in the gift sets encourages customers to try products they have never experienced before, increasing business opportunities by not just adding appeal to Christmas gift sets but also fostering future purchases—a win-win strategy.

3. Holiday Packaging

Some luxury brands never engage in discount promotions. They often launch exclusive, limited-edition packaging to stimulate spending during the holiday season to attract customers. In addition to the special packaging, brands might offer holiday-themed gifts with purchase, such as pocket-sized mirrors, cardholders, mini bag charms, etc. Though not as enticing as the above two strategies, loyal fans appreciate the opportunity to collect yearly limited-edition packaging and gifts, strengthening the brand's bonding with customers.

4. Christmas Sale

The most straightforward marketing strategy is, of course, holiday sales! These promotions typically pop up as Christmas and New Year approaches. While the sales are perfect for gift shopping, they are also a great time to stock up on personal favorites. Sales are undoubtedly the simplest yet most effective tactic for both brands and customers.