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5 Ways to Maintain Sales After Peak Season

Month: December 2024

5 Ways to Maintain Sales After Peak Season
5 Ways to Maintain Sales After Peak Season

2024 is coming to a close, and rewarding yourself for making it through another year is a no-brainer! After the Lunar New Year, the retail market usually enters an off-season, so how do brands keep the sales momentum going? Here are 5 strategies that could inspire and spark some ideas for you!​ 1. Retargeting Strategy​ Brands can use data to.. Read more

4 Common Christmas Marketing Strategies
4 Common Christmas Marketing Strategies

Christmas is just a week away! To all the deadline fighters, this is your reminder to grab your gifts while you still can! The holiday season is the golden period for shopping, and here are 4 popular marketing strategies: 1. Advent Calendar The ultimate favorite among ladies has to be dreamy advent calendars! Major perfume and beauty brands release exclusive,.. Read more

Programmatic Ads vs Digital Ads: 5 Key Advantages Compared
Programmatic Ads vs Digital Ads: 5 Key Advantages Compared

Programmatic Ads and Traditional Digital Ads each have their strengths and are suitable for different scenarios. Here’s a comparison of their advantages across 5 key aspects to help brands choose the most suitable advertising strategy. 1. Operations Programmatic Ads: With automated purchasing platforms (e.g., DSP), programmatic advertising enables fast and efficient ad procurement, significantly saving time and labor costs. Digital.. Read more

2025 Paid Media Advertising Trends Predictions
2025 Paid Media Advertising Trends Predictions

As Hong Kong’s advertising market continued to innovate through the second half of 2024, several large-scale campaigns successfully captured the public’s attention. Looking ahead to 2025, the evolution of creative advertising is set to boost brand market share further. Here are 4 key trends and examples to help you gain a competitive edge in the new year! 1. AI-Enhanced Precision.. Read more